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A Guide to Website Link Building to Improve Search Engine Optimization

I read an interesting article today about building up website links to increase search engine ranking, and which types of links are most relevant to SEO giants like Google and Yahoo. The author Chris Holland, says that real links from other industry websites are more important than blog comments that include a website URL.

“…it is much more effective to have 10 links from well known authority websites than to have 100 links from small unrelated websites.”

I have certainly found this to be true as I help promote our family board game store, The Haunted Game Cafe, in Fort Collins, Colorado. It can be quite tedious getting the boardgame store’s website listed on all the game manufacturer’s websites, but a link from a manufacturer establishes the store website’s credibility in board games.

Author Chris Holland also discusses how to find link-backs to competitor’s websites, using the search engines. You may read the full article about building website links for yourself. (I guess his viral marketing is working! We’re linked to him.)

And I have learned from other sources that link-backs to your website from .edu and .gov websites rate highly with search engines, because they give your website credibility. The same advice applies to article link-backs from article-sharing websites like Squidoo.com. I will be exploring this further, and let you know the results.

How to Increase Search Engine Traffic: Submit Your Website

You’ve just completed a major website overhaul. Now you wonder when the search engines like Google and Yahoo will find out its been updated. You want that increased traffic, with your greatly improved “search engine optimization” of your website. You want the increased business it brings, and the ad revenue.

Well, why wait any longer? There is an easy way to get the two major search engines to re-index your website: tell Google and Yahoo about your website! (These two have about 85% of the world search engine traffic.) Just type in your main website homepage, the code shown on the screen, and their robots (also called “bots”) will “crawl” all over the website, and update their index of keywords. There is no need to submit sub-pages, below your main homepage. The bot will find it all. And although it can get the process moving, the search engines warn that it might still take about two to three months to see results. So get started now.

Here are the website submission pages for Yahoo/Bing, and Google website submission. (Know that these page addresses change often to stop robotic submissions, so you may need to do a search “submit website” on Yahoo and Google. Bing required three entries of a code before submission.

Website submission is free. I would suggest only paying if you don’t have the luxury of time (and many business owners are short on time.) And if you want to hire Sproul Creative to do this for you, we would be happy to do so.

If you need help with search engine optimization, please read our article: website design search engine optimization tips.

Period Decorative Art Files Available for Your Next Project

There are some wonderful new period art files available right now on CD. Dover Press has published book & CD combinations on Japanese art, Art Nouveau, Art Deco, Victorian, and more. The CD’s either have TIFF/JPEG files, or vector art that could be decorated and altered in programs like Adobe Illustrator. The art includes decorative edging strips, borders, calligraphic “swooshes” and enclosed boxy frames. These would be great for posters or period decoration of your print projects. These are royalty free. They are for sale at large bookstores and gift shops for around $25.

AIGA Design Archives Held at Denver Art Museum

I have just discovered that the Denver Art Museum (DAM) has an extensive collection of graphic design history through their AIGA Design Archives. (AIGA is a professional assocation for design.) They have 6,000 objects ranging in time from 1980 to the present. Annual award winners in the AIGA design competitions are added yearly, as well.

The DAM is advised by a group of design professionals in Architecture, Design, and Graphics called the Design Council (which you may join- see below). This describes the Design Council, from their website:

Established in1990, the Design Council enhances and complements the activities of the Denver Art Museum’s Architecture, Design & Graphics Department, serving as an open forum where design professionals and enthusiasts can view, discuss, and interpret every aspect of the design arts. Members have the opportunity to learn, experience, and explore first-hand the fascinating world of design through lectures, local and national travel, discussions with Museum curators, behind-the-scenes exhibition tours, and social gatherings in conjunction with exclusive Museum events. By means of its enlightening programs, this dynamic group increases a greater public awareness of the design arts and acts as an advocate for good design in Denver and Colorado. (link to webpage)

It sounds like an interesting thing to join. Membership is open, with low annual dues, but one must also be a member of the Denver Art Museum. (That price is fairly low, as well.)

Last year’s exhibition that ran March-July in 2009 was about the Psychadelic art (website link) found on album covers and posters from the 1960s. View their posters or read about the 1960s artists.

For more information, you can find general information on the DAMs design collection here (which also includes architecture), or specific website information on the AIGA Design Archive here.

Link to the AIGA.org.

A World of Photos at Your Fingertips, for Free

I just read about an artist who could hold and even check out reference photos from the New York Public Library’s Picture Collection. It sounds like an amazing resource. I got that sinking feeling (jealousy? envy?), since I don’t live in New York, and even moved away from Los Angeles last year. But then I read on, and this amazing resource is also offered online to the “hoi polli” world-wide, with no New York apartment rental required. Over 30,000 digital images from all kinds of publishing to original photographs are available at this web address: digital.nypl.org/mmpco/

Most of these images were created before 1923. This is an amazing resource for getting a feel for an era, for illustration reference, and more. Many of the photographs are of period newspaper and book illustrations: line drawings and etchings. There doesn’t seem to be a folder marked “original photographs,” but it probably depends on what you are looking up. Washington would pre-date all photos, for instance.

I took a peek, and my favorite so far is the “Pirates” folder, specifically this pirate image, by Howard Pyle. I thought the clouds were N.C. Wyeth’s, but I think I remember that Wyeth studied under Pyle, so that would explain some similarity. (See more of N.C. Wyeth’s amazing work online.)

Here is a wonderful illustration of President Washington taking the inaugural oath. That is probably the V.P., John Adams, on his right.

Thank you to the source of this info for inspiration: the article “About the Cover” by Sherrill Kushner, which appeared in SCBWI’s Sept./Oct. 2009 bulletin.

What Does Your Phone Number Spell?

We found a really fun website recently that does the hard work for you: You list your phone number, and it figures out what it will spell. Luckily for board game store, The Haunted Game Cafe, their phone number became 402-AGONY. Fun isn’t it? Great for marketing, too, because this business has a spooky theme.

Search online for “phone number spell”, and entertain yourself for a while.

How to Choose a Font for Your Project

It can sometimes be hard to choose a typeface that fits the character of your sign, poster, client, etc. Each font has a different look and feel: formal to casual, fun, friendly, historical (1950’s, Gothic), uptight, beachy… The key is to match the project with a typeface that fits its character. Does it reflect a certain time period? The time of Frank Lloyd Wright and Charles Rennie Mackintosh’s Willow Tea Room (in Glasgow) might be reflected in a font like Eccentric Standard (shown below), and I can picture it on an antique hardware store quite easily:

Eccentric Standard
Eccentric Standard


A castle gift shop or tartan seller might use one of these above the line:

Scottish Shop Sign in Castle
Celtic Gift Shop Sign Samples

Can you see that the ones above the line generally fit, in various degrees? The second one from the top (Goudy Old Style) isn’t a great fit, but the others I can imagine on a store sign. They evoke the bag pipe period and place with their decorative swooshes (They are in order from the top to the line: Lucida Blackletter, Goudy Old Style, Chancery, Flemish, Ambrosia, Bibliotheque.) You can see that Flemish (4th from the top) doesn’t include the character “&”.

But the fonts below the line are clearly mismatched, feeling cold, modern, small caps, not decorative, nor similar to the feeling of the bag pipe era. (These are in order: Bank Gothic, Bauhaus 93, Mesquite Standard Medium, and American Typewriter.)

Cursive is friendly, but generally harder to read. It’s not a good choice for roadstop signs, or store awnings on busy streets. Let’s look at this sample of Mistral, one of the fonts I generally dislike (for overuse and legibility issues):

Mistral Font Sample
Mistral Font Sample

These words are difficult to absorb unless you are trying to find the shop’s name– actively seeking it. Why make your business hard to find? Wouldn’t it be better to have the public know your business is there as they wander by? Then they will think of you when they need that service. People don’t have time to seek out your sign. I heard the author of Guerilla Marketing once say, “A business with no sign is a sign of no business.” Having a sign that’s hardly legible is of little use.

Target Demographics
Who is the target audience? Kids, adults, a certain ethnic group? Kids might react positively to these typefaces below. Can you see that the third and last one might appeal to girls, from 9-14 years old?

Kid-Centric Fonts
Kid-Centric Fonts

These have a lot of decoration, feel casual (the top one resembling handwritten marker, and the second from the top handwritten text), with a friendly feel. (From the top they are Marker Felt, Handwriting – Dakota, Giddyup Standard, Chalkboard, SchoolHouse Printed A, Curlz MZ.)

Consider the Font Use (Roadsign, Menu, Paper Report)
It would probably be alright to use harder to read typefaces on menu food titles, because the customer is already sitting down by that point. But if you used the same decorative, harder to read font for the food descriptions, you might make your eaters frustrated. Roadsigns have to be very legible, because the “audience” is viewing them with partial attention, while driving by at high speeds. The best ones are placed a few miles before the store, so the riders can discuss whether to stop.

Now as you go out into the world, I bet you will notice the fonts on restaurants, store signs, menus, roadsigns. Do they fit the character of the shop? Do they contrast with it? Is it readable to the casual passerby and the driver going by at 50mph? Does it fit its use? All of these considerations have to be taken into account when choosing a font face, as I am sure you will remember when you next have to choose one.

How to Identify a Font From A Sample

Everywhere these days there are cool fonts to be seen- in windows, on ads… I was recently admiring the neat fonts on the Alice in Wonderland posters for the film coming out in early 2010. (See also the official Alice in Wonderland film website here.)

Well, now you can find out the name of font, then buy it and use it. There are online websites to help you identify fonts. I used this creepy font, called Holy Cow. The search continues…

Meeting Dinotopia Creator James Gurney

I had the very good fortune recently to hear James Gurney speak, author and illustrator of the Dinotopia fictional world. He spoke at the 2009 summer conference for the Rocky Mountain chapter of the Society of Children’s Book Writers and Illustrators (SCBWI). He spoke about art, drawing, and his process for creating the amazingly realistic illustrations. Many of these illustrations involve dinosaurs, which are hard to model since they are extinct.

Mr. Gurney strongly recommends practicing drawing constantly, especially with people and models. To accurately represent people, he often dresses himself, his wife, and willing friends in costumes, and then sketches or takes a photo for reference. He might model his own body’s position, using full length mirrors in his studio. He finds costumes from drama department and costume rental house sales so that he can correctly model the folds and lighting of fabrics.

For faces, he might use his own mirrored expressions for reference, or those of friends or models. He also sketches many people; he shared an amazing drawing of an older man he sat next to on a plane.

To create the amazing city scenes found in Dinotopia, he starts with a model made up from old boxes, milk cartons, etc. He paints it and lights it with a film light. These lights have a directed glass piece over the front called a “fresnel lens” that allows one to direct the light more accurately (See Birns and Sawyer or Arriflex in Los Angeles for examples). Plastic dinosaur toys and people figures may be added to the scene as well. He might also use a home made clay model called a maquette. Some have posable features. Then a photo is taken of the lit scene, or an illustration done. Then he might create a perspective drawing. Then he often paints several color schemes using a large brush, to plan the color tones of the final painting.

He shared two photo references, and they were amazing. When the model, dinosaurs, light, shadows and human figures are all arranged together, you can imagine humans living side by side with dinosaurs. The second photo he showed was of the round-domed building in the main city, above several waterfalls pouring forth from below the buildings’ bases. The illustration added immense, billowy clouds with hues of orange, off-white, yellow and pink in the background, as well as the waterfalls.

He also had a prop house create the fictional journal about Dinotopia by the main explorer, to better get into the story.

For drawings, he might draw people on separate tracing paper, and then move them around to create a final layout. The moving around could be done by hand or in Photoshop.

When his art process becomes stuck or maddening, drawings are burnt to ash using a homemade “Gallery Flambeau”; art is hung at the focus point of a set of mirrors that are set up in a parabola. The mirrors are mounted on a flat piece of plywood (kids, don’t try this at home!)

Mr. Gurney published two books in the fall of 2009 with captivating Dinotopia-illustrated scenes. One is entitled “Imaginative Realism” and the other one is “Dinotopia: Journey to Chandara.”

I have been pouring through “Imaginative Realism” for several days now, and can truly say that its an amazing book. It really outlines the whole process for how he creates accurate historical or fictional scenes and characters. There are about seven steps to the process. (No wonder my one-step paint process doesn’t work!) The process might begin with very small business card sized thumbnails to choose the best layout, before one proceeds to a more final drawing.

He uses as many real models as possible (in maquette, live model, photo reference, or photos of himself). There is a very funny sequence where he shows a series of photos of himself in sailor’s costume mimicking all of the characters in a naval battle. He created the photo reference for each character that he needed.

He lights the scene to render it as accurately as possible. He might take a photo and draw from that, or he might draw directly from the scene.

Then he might draw a perspective drawing, especially with architecture.

It’s a long process, but it obviously yields great illustrations. He has done many illustrations for National Geographic, the Post Office’s dinosaur stamps, and of course all of the wonderful illustrations for the Dinotopia world.

You may read more on James Gurney’s blog: gurneyjourney.blogspot.com. James Gurney’s books include Dinotopia, Dinotopia: Journey to Chandara, and Dinotopia: The World Beneath, among others. The first and last are like journal/art books. There is also a Dinotopia website to enjoy.

Hand Printed Projects Using Homemade Stencils, Stamps, and Silk-Screening

Like many people, I grew up making crafts by hand. This artistic bent eventually led me to graphic design as a career. While artistic, graphics are removed from the actual get glue on your hands, make a mess, hand-crafting. I was thrilled with a recent discovery: “Printing by Hand,” a book by Lena Corwin. It’s a guide to printing on fabric, paper and furniture with handmade stamps, custom stencils, and silk screens. Since reading it I’ve been itching to try a few designs of my own. The creative possibilities are infinite.

She uses a wonderful reverse stencil on a dresser: she cut designs out of contact paper (often used to line shelves), stuck them to a white dresser, and painted a second color over the whole dresser with a roller. Then the designs were peeled off, revealing the base coat color. Simple, creative, and much quicker than painting a stencil with a stipple brush.

On another project, she cut a detailed leaf pattern out of freezer paper, which is a craft paper that is ironed onto fabric. She used spray paint as her medium! (Fast!) The print was on a chair; it needed to be durable, but not washable. The result looked great. The only drawback is that the stencil has one use.

Corwin created a wallpaper look on walls using a homemade mylar stencil. Her design happened to be a spooky looking tree, that was partly overlapped when painted. The mylar was cut out with an exacto knife (standard graphic design issue). The pattern was painted with a stipple brush in an almost random fashion over the walls. It looked as good as wallpaper, but I would imagine it would take a long time. I liked that it could be easily changed if you didn’t like it, simply by repainting. No weekend of wallpaper stripping! And I really like that you could stencil any design that appeals to you. (It’s one of my peeves that many craft projects and store-offered crafts look like the same person made them.)

The wall stencil reminds me of the painted wall designs I saw in Scotland at Charles Rennie Mackintosh’s house. He and his wife created a regular brown line grid pattern over an odd taupe wall base (brown-gray). The they painted silver and faint silvery green raindrops in a random pattern over the even grid. A true mesh of the Art Nouveau swooshes and curves and the Arts and Crafts movement.

Corwin also introduced silk-screening using two methods that didn’t involve “burning” a screen. At times a paper stencil blocked the ink from getting through the screen. It was just taped under the screen with masking tape. On another project she painted the design on the screen with drawing fluid, using a paper pattern under the screen as a guide. Then she filled the rest of the screen with screen filler, which filled in the screen everywhere except the pattern. Then the pattern made with drawing fluid was washed off with water, opening the screen holes just in the pattern area. The advantages of these are that they are reusable forever, as long as care is taken to clean the screen.

The creativity, designs and possibilties for imaginative wanderings appeal to me. So do the exactness of the cut patterns, and the vibrant colors. It’s a wonderful book, and I plan on making it a permanent addition to my library very soon.

Update 3/2010: I tried block printing with fabric ink onto white fabric. Very detailed stamps worked alright; I think a simpler design without small holes in it would work better.

Designing with “Negative Space”

Negative space: You may have heard the term, but not know what it means. Designers may talk about the lack of it in a design.

Negative space is that elusive design area… that has nothing in it. It’s the space in the design that let’s the eye rest. The blankness between creative layout elements. The space can even be used to show a shape or letter. (Take a closer look at the FedEx logo next time you pass it. Do you see the arrow moving forward?)

If a layout is too full, with no negative space, it can feel overwhelming to the reader, as one approaches it. It can turn a reader away, make them turn a page.

Magazines are often good at feeding information out in small, palatable bits. Martha Stewart magazine is quite good at this. There are one to three small sections on a page, with additional info on how to make crafts in the back of the magazine. (It’s quite dense in the back.) Apple is also good at leaving lots of white space in their designs. Textbooks are not always good at this, nor is the GoDaddy website (sorry, guys).

Sometimes line-height, the space between text lines, can be spaced out differently in separate areas of the page. This make for an interesting look as well. Sometimes quotes or pulled-out text is spaced with taller line-height (double perhaps) right next to normal body text, with their text lines interlocking and overlapping a bit left to right.

Take a look at the next ad or magazine article you see. Does it feel inviting, easy to read? Do the websites you visit feel too busy, hard to navigate? Or are they clean and clear, with an interesting layout? Is the information in small pieces, that are easy to take-in? Sometimes the most important design is what you leave out.

How to Make Website Text Links Look Like Buttons With CSS

New CSS can create buttons that look like an image from Illustrator or Photoshop. They are light to load because they are just styled with code; the browsers do the rendering work.

Create a CSS style for your navigation buttons. Set the Display to “Block.” Use “Line-Height” to set the block height instead of “height;” setting the height with “line-height” will automatically center the text vertically in the link.

Set the “width” and “padding” between links. Then just create the link text in an unordered list for each navigation item, then end the list. It’s live text, so search engines will like it.

You can also design using borders of many different styles (single, double & dotted, etc.) and different colors. If you make the border really thick you can see a bevel edge around the corners. The bevel can look bad if you design a border only along along a left edge.

You can also design navigation buttons in CSS using an image file. The difference from old web design is that you use only one image file, without any text on it, for all navigation buttons on all pages. This is much lighter than having separate image files for each navigation button. It’s also much easier to update the live text links, which search engines like.

You could design with one other image for all roll-over links. Again, the one image file will have no text on it. Add the background image to the “a:hover” style in your CSS file.

Try designing your new buttons in CSS. Light to load, easy to change for an entire website, especially without the text on them.